Hello world!

I’m Alexa with Aldeia Global Marketing.  I’ve been lucky enough to live on five continents and over a dozen countries.  As my experience and education is in marketing and sales, I am always fascinated by the differences (and similarities) I see in advertising, the sales process, and other aspects of the business.  I created this blog to discuss how marketing differ throughout the world.  What makes one market different from others?  What motivates consumers in Europe to purchase a product versus Americans looking to buy the same thing?  Please share your thoughts about marketing in your home country and other places you’ve been to.  I look forward to your insights!