Hello world!
Posted on November 27, 2007 by alexar
I’m Alexa with Aldeia Global Marketing. I’ve been lucky enough to live on five continents and over a dozen countries. As my experience and education is in marketing and sales, I am always fascinated by the differences (and similarities) I see in advertising, the sales process, and other aspects of the business. I created this blog to discuss how marketing differ throughout the world. What makes one market different from others? What motivates consumers in Europe to purchase a product versus Americans looking to buy the same thing? Please share your thoughts about marketing in your home country and other places you’ve been to. I look forward to your insights!
Filed under: Uncategorized
I’ll get started. Here are my observations about how transportation systems effect advertising. I am currently in Madrid, Spain. As Madrid has one of the best metro systems in the world, there are plenty of advertising opportunities within the metro stations. Local businesses, especially restaurants, give our fliers at the exits and entrances of the busier metro stations. Around Kuala Lumpur, Malaysia, a recent boom in construction has left the metropolitan area with terrible traffic congestion issues. Lack of good and sufficient public transportation options and good walking areas means that people have no choice but to get into a car and sit in traffic. Outdoor advertisement is really big there. Billboards line all the major streets and provide a great deal of exposure for the company who uses them. In most parts of the US, there is no real public transportation system. But the roadways are generally ample and traffic only slows down significantly during “rush” hour (once in the morning and once when work lets out). So billboards have to be large and generally spaced out. Commuters are easier to catch through radio ads, so they seam to be more frequent than in some other countries.