No time for marketing?

Today, on the Duck Tape Marketing Blog, John Jantsch a blog titled “I Don’t Have Time for Marketing” :

Parkinson’s Law is the adage that “work expands so as to fill the time available for its completion.” It was first articulated by Cyril Northcote Parkinson, appearing as the first sentence of a humorous essay published in The Economist in 1955.Small Business Marketing Blog from Duct Tape Marketing, Sep 2008

Since I started Aldeia Global Marketing, Parkinson’s Law has had been quite active in my life!  As a marketing consultant, you would think that marketing my own business would be on top of my to-do list.  Unfortunately, after creating and executing my client’s marketing plan, I often find that I don’t have time for marketing” my own company.  Of course, if I don’t take care of marketing in-house, how can I line up future clients.  Perhaps I need to hire a company like mine to do our marketing!  Seriously – if you don’t have time for marketing, find a way to make time.  Hiring a company like Aldeia is one way to “make” time.  Another way is by creating more efficient processes.

One of the biggest drains in our time as small business is the very passion that can drive our business to success.  We become emotionally attached to our businesses and want to get every detail perfect.  Voltaire put it best when he said “Perfection is the enemy of the good.”  Sometimes things need to be perfect.  But more often than not, good is better than perfect.  Why?  Because you can get a lot more “good” accfomplished than “perfect”.