http://aldeiaglobalmarketing.wordpress.com Let's share stories about international marketing Sun, 06 Jul 2008 00:10:28 +0000 http://wordpress.org/?v=MU http://aldeiaglobalmarketing.wordpress.com/2007/11/27/hello-world/#comment-1 Alexa Ronngren Tue, 27 Nov 2007 19:26:22 +0000 #comment-1 I'll get started. Here are my observations about how transportation systems effect advertising. I am currently in Madrid, Spain. As Madrid has one of the best metro systems in the world, there are plenty of advertising opportunities within the metro stations. Local businesses, especially restaurants, give our fliers at the exits and entrances of the busier metro stations. Around Kuala Lumpur, Malaysia, a recent boom in construction has left the metropolitan area with terrible traffic congestion issues. Lack of good and sufficient public transportation options and good walking areas means that people have no choice but to get into a car and sit in traffic. Outdoor advertisement is really big there. Billboards line all the major streets and provide a great deal of exposure for the company who uses them. In most parts of the US, there is no real public transportation system. But the roadways are generally ample and traffic only slows down significantly during "rush" hour (once in the morning and once when work lets out). So billboards have to be large and generally spaced out. Commuters are easier to catch through radio ads, so they seam to be more frequent than in some other countries. I’ll get started. Here are my observations about how transportation systems effect advertising. I am currently in Madrid, Spain. As Madrid has one of the best metro systems in the world, there are plenty of advertising opportunities within the metro stations. Local businesses, especially restaurants, give our fliers at the exits and entrances of the busier metro stations. Around Kuala Lumpur, Malaysia, a recent boom in construction has left the metropolitan area with terrible traffic congestion issues. Lack of good and sufficient public transportation options and good walking areas means that people have no choice but to get into a car and sit in traffic. Outdoor advertisement is really big there. Billboards line all the major streets and provide a great deal of exposure for the company who uses them. In most parts of the US, there is no real public transportation system. But the roadways are generally ample and traffic only slows down significantly during “rush” hour (once in the morning and once when work lets out). So billboards have to be large and generally spaced out. Commuters are easier to catch through radio ads, so they seam to be more frequent than in some other countries.

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